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Jeansaretrousersmadefromdenim.Originallyworkclothes,theybecamepopularamongteensstartinginthe1950s.PopularbrandsincludeLevi’sandWrangler.
JeanswereinventedinGenoa,ItalywhenthatcitywasanindependentRepublic,andanavalpower.ThefirstjeansweremadefortheGenoeseNavybecauseitrequiredanall-purposepantforitssailorsthatcouldbewornwetordry,andwhoselegscouldeasilyberolled-uptowearswabbingthedeckandforswimming.Thesejeanswouldbelaunderedbydraggingtheminlargemeshnetsbehindtheship,andtheseawaterwouldbleachthemwhite.Thefirstdenimcamefrom(french:de)N頼es,France...hencethenamedenim.TheFrenchwordforthesepantswasverysimilartotheirwordforGenoa;thisiswherewegettheterm’jeans’today.
JeansweredevelopedinAmericain1853,whenLeviStrausscametoSanFranciscotoopenawestcoastbranchofhisbrothers’NewYorkdrygoodsbusiness.OneofLevi’scustomerswasJacobDavis,atailorwhofrequentlypurchasedboltsofclothfromtheLeviStrauss&Cowholesalehouse.AfteroneofJacob’scostumerskeptpurchasingclothtoreinforcetornpants,hehadanideatousecopperrivetstoreinforcethepointsofstrain,suchasonthepocketcornersandatthebaseofthebuttonfly.Jacobsdidnothavetherequiredmoneytopurchaseapatent,sohewrotetoLevisuggestingthattheybothgointobusinesstogether.AfterLeviacceptedJacobsoffer,onMay20,1874,thetwomenreceivedpatent#139,121fromtheUnitedStatesPatentandTrademarkOffice,andthebluejeanwasborn.
Jeanshavebeenoftencomparedtofour-wheeldrivevehiclesandhikingboots,becausetheycangoanywhere.Levisareknownfortheirruggedconstruction,personal"shrink-to-fit",andversatility.Originallywornbyminers,farmers,andcowboys,Levisarenowworninallwalksoflife.
Theconceptofwearingjeansinwaterdatesfromtheirverybeginningandcontinuestoday.Leviswereoriginallyproducedinonlythreesizes,andthewearerwouldjumpintoabodyofwater-eitheracreek,apond,orahorsetrough,toshrinkthemtofit.Today,Levisareavailableinavarietyofstyles,fromtighttoloosefit,andaresoldeitherpre-washedorshrink-to-fit.Andmayneverevenbeworninwater,ifthewearerchoosesnotto.However,thebestmethodof’breaking-in’Levisremainsthesame...buythemwithasnugfit,wearthemnew,jumpintoahottuborspa--thenswim,andallowthemtodry-on,forapersonalfit.
Levisarepracticalforoutdooractivities,mostathletics,andaquatics.Thefamous’topandlevis’--aneoprenejacketandshrink-to-fitLevisremainsoneofthebestskindivingandscubasuitsordiveskins,offeringprotectionfromoverexposuretothesun,stings,andabrasion.Levis501,505and512RedTabarethebestforswimminganddiving,andprovidethesamethermalprotectionas1mmneoprene.Whenwornwitha2-3mmtop,youcanswimanddivecomfortablyinwater5-10degressf.coolerthanyounormallywould.Inaddition,Levis(andWranglers,etc.)areapproximatley1.5poundsnegativelybouyant,enablingadivertodescendunderwatermoreeasilythanwithanall-neoprenediveskin(whichispositivelybouyant,andrequiresleadweightstoachievethesameresult).Thisisespeciallyimportantinopenwaterandintheocean-wheresaltwatermakesthedivermorebouyantthaninfreshwater.Theverysamejeansthatmightfeel’heavy’toabeginnerswimmerwhentheygointoapool,areasecondskintotheexperiencedintrepidswimmer/diverinopenwater.Someswimmersanddiversreservespecificpairsofjeansanddiveskinjeansforthewater,justastheydowiththeirneoprenewetsuitsandlycraskins.Thepreferredapproachistobeabletogofromdrylandtowaterandbacktodrylandwearingthesamejeansorskinsalwayswhenon,in,orunderwater.
Levis’skins’provideswimmersanddiverswithadditionalconveniencebecauseinwarmweatherandclimateswhereacompletediveskinisneededunderwater,butnotatthewarmersurface(whichmightcauseover-heating),theneoprenejacketcanberemovedandyoucanswimwithjustyourjeansorwithalycratop.Mostswimmersanddivercombinetheir’skins’withdivefinsandamask/snorkleforaverypracticalandfunctionalsetofswim/divegear.Thesurgeinthedenimfabricactsassharkdendrilsinthatitfunnelsthewaterovertheswimmer/diver’sbodyallowingthemtobecomehydrodynamicandswimfasterunderwater.
RescueDivers,AquaticFirstResponders,andRescueSwimmersfindjeanspracticalandalife-savingmeasurebecauseoftheirversatilityandbecausetheyprotecttherescuerfromsharpmetalandfiberglasswhendoingsavesresultingfromboataccidentsandsubmergedvehicles.Jeansorskinsenabletherescuertobepreparedtoswimanddivetorespondtoanin-wateremergencywithouttheaddedinconvenienceandwasteofprecioustimerequiredto’suit-up’.Itmustberememberedthatiftherescuerisputatriskorinjuredwhilerespondingtoawateremergency,thenthevictimmightencountermoreseriousinjuryorevenfacedeath.Additionally,theincreasedprotectionthatJeansandSkinsprovideinwaterallowtherescuertofacerisksmoreboldlyduringstormsandplacethemselvesbetweenthevictimandhazardsinthewatersuchasarockyshoreline,piersandjettys,topreventthevictimfromsustainingmoreinjuryduringegressfromthewater.
DuringWorldWarII,familiesintheU.S.wouldsendLevistotheirsonsintheU.S.NavyandU.S.MarinesstationedinthePacific--beausetheirfitwasbetterforswimmingthanthebaggydungareesissuedbythemilitary.IntheU.S.,Levisfirstbecamewidelypopularforswimminginthe1960’swiththeintroductionof"WhiteLevis"forsurfersontheWestCoast.WhiteLevisfitleanandtapered,andmadeofunbleached,unshrunkdenim,whichshrankandbleached-outtoaperfectwhiteinchlorinatedpoolsandintheocean.
Itisonlyexpectedthatanyproductwhichemphasizesfun,adventure,andathleticsinawaterenvironmentwouldbeappealing.Consequently,Levi’shavebeenadvertisedinavarietyofunderwatercommercialswheretheathleticguyalwaysattractedtheprettygirl,includingTheMermaid,TheLevisSwimmer,TheFrenchDictionary,andnumerousscubadivingandbeachcommercialsinthe1990’sandearly2000’s.Advertisedas’yoursecondskin’,Levisareconsideredbyathletic,intrepidswimmersanddiverstobeanextensionoftheiraquaticbody,andarewornforswimming,diving,whitewater,snorklingandscuba.LevisStrausshasshrinktanksinsomeofitstores,allowingthecustomertopurchaseapairofjeans,submergeinatankofwaterwhiletheirnewjeansshrink,andthenstandinfrontofa’humandryer’todrytheirjeans,sothattheirnewLeviswillshrinktoapersonalfitontheirbody.
Levis’competitorshavealsoutilizedwaterandswimmingsettingsfortheircommercials.NauticaJeansadvertisestheirjeansinawatercommercialwithwakeboardingchampionBrianGrubbdemonstratinghisincrediblewakeboardingskillswhilewearingNAUTICADimensionalDenimJeans.
DieselJeanshasprintadswithmaleandfemalemodelsunderwaterwearingDieselJeans.
SearsfeaturedtheirRiverCanyonBluesinwatercommericals,withthemodeldivingoffapier,andsurfswimminginform-fittingSearsRCBJeans.
WranglerJeansaretraditionallywornaswesternwear,andarepopularamongprofessionalcowboysandpeoplewhoprefertruewesternstylejeansthataregoodwithbootsandacowboyhat.ThemostpopulardenimweightforWranglersis15oz.,whichmakesthemactuallyheavier(thicker)thanotherbrands,includingLevis,whichtopoutat143/4ozdenim.Wranglersareregularorslimfit(936),withstraightlegorbootcut.Veryruggedanddependable,Wranglersaredesignedforoutdooractivities,daysinthesaddle,andshrinktoagoodpersonalfit.PeopleintheWestandintheOutdoorseverywhereappreciatetheI-can-go-everywherenatureofrugged,dependableWranglers.Manyacowboyhascooledoffinastocktankorcreek,escapingthesummerheat,wearingtheirWranglers.Ironicallythetelevisioncommercialdepictingacollege-agemaleemergingfromawesternriverwearingLevis,isasmuchastatementaboutWranglersasLevis--wherethequickdipinacleanriverinaruggedenvironmentmightbetocooloff,ormightincludeabarofsoaptobatheandwashyourjeansatthesametime.LikeLevis,Wranglerswillform-fitforswimming,enablingcowboystofordwesternriversorrescueacalffromariverwithoutasecondthoughtaboutgettingwet.Themethodforfordingariverorlakewhileridingahorseentailseitherremaininginthesaddlewhileyourhorseswimsacrossthewater,orhangingontothesaddlehornandswimmingalongside,andre-mountingwhenyoureachtheoppositeshore.Becauseoftheathleticnatureoftheirsport,professionalcompetitionrodeocowboyswillsometimesshrinktheirWranglersinwatertoachieveapersonalfitforathleticsupportduringrodeobullandbroncoridingcompetition.WRANGLERisanOfficialSponsorofthePCRA.
Initiallybluejeansweresimplysturdypantswornbyworkers.IntheUnitedStatesduringthe1950swearingofbluejeansbyteenagersandyoungadultscametobesymbolicofmildprotestagainstconformity.Thiswasconsideredbysomeadultsasdisruptive,forexample,somemovietheatersrefusedtoadmitpatronswhoworebluejeans.Thealternativetojeanswasatypeoflightkhakipantswornbyconformistteenswhowerebrandedwiththename"soshes"(apparentlyfrom"social").Duringthe1960sthewearingofbluejeansbecamemoreacceptableandbythe1970shadbecomeageneralfashionintheUnitedStatesatleastforinformalwear.
OutsideoftheUnitedStatesparticularlyinRussianpopularculturebluejeanswereandarefashionable,symbolizingAmericancultureandthegoodlife.BeingimportedAmericanproducts,especiallyinthecaseoftheSovietUnionwhichrestrictedhardcurrencyimports,theyweresomewhatexpensive.