In1921,attheInternationalCo-operativeCongressofWorldCo-opLeaderswantedtoidentifyanddefinethegrowingco-operativemovement’scommonvaluesandidealstohelpuniteco-opsaroundtheworld.Theydecidedtoholdaspecialeventtocelebratethemovement’sgrowingdiversity.
InEssen,Germanyin1922,ICA(国际合作联盟)leadersmadeplansfortheveryfirstinternational"Co-operators’Day"whichwasheldinJuly1923.Sincethen,onthefirstSaturdayeveryJuly,InternationalCo-operativeDayhasbeencelebrated.Thedayisachanceforco-opmembersandsupporterstoworktogetherandpromotetheco-opmovement’ssuccessesandidealsofinternationalsolidarity(团结),economicefficiency,equality,andworldpeace.TocelebratetheCentennial(百年纪念)oftheInternationalCo-operativeAlliance,theUnitedNationsdeclaredin1995thatthefirstSaturdayofJulytobecelebratedastheUnitedNationsInternationalDayofCo-operativesandrequestedallmembergovernmentstojoinwiththeirco-operativemovementstocelebratetheday.
OverseveralyearsvariousnationalmovementsweretryingtoregistertheRainbowFlagasatrademark,seekingICAhelpinfindingoutargumentstoprovethattheflagisadistinctive(与众不同的、有特色的)symbol,reservedtotheco-opmovement.Forus,co-operatorsitis,butinfact,ithasneverbeenregisteredastheICAsymbol.
AftertheBaselCongressin1921,whichwasthefirstcongresstobeheldafteraninterruptionofeightyearscausedbytheGreatWorldWarandfacingthenewchallengesinEurope,theICAExecutiveCommitteedecidedtodevotesometimetoCo-operativePropaganda.Themembershiphadgrowndramatically,thus,theideawastofindapointofrally(集合、集会)whichwouldgiveanidentitytomovementsscattered(分散)fromJapantoCanada.
Thepoliticalmap,andmostsingularly(特别地,异常地)Europe’spoliticalmap,changedtosuchanextensionthatitbecomeurgenttofindsomecommondenominator(共同特性)forallthedifferentco-operativetraditions.Atthesametimetheestablishedco-operativessufferedattacksfromfascistandcommunist
partiesbothofwhichclaimed"propertyrights"onco-opdoctrine(主义、学说)andincidentallyonco-opassets.
Inthesetroubledtimes,theICAPresident,G.J.D.C.Goedhart,questionedhimselfonthecauseswhichhinderthedevelopmentoftheco-opmovement.Hedetectedthree:lackofinformationamongthegeneralpublic,lackofknowledgeamongmembersandfinallylackofideologicalcommitmentamongmanagers.
"Whatcanbedonetoremedy(治疗、矫正)theseevils?Thebestmeansseemstobebygeneralpropagandawhichmustbringtothemindsandheartsofoutsiders,asinaflash,vividpicturesoftheCo-operativeMovement,theidealsforwhichitstands,therealsignificanceofitsaims,andhowitmustnecessarygiveusamuchbetterhumansocietythanthatinwhichwelive."
Andalreadyin1922thebestsupportforpublicityappearedtohimtobeafilm.However,sincenotmanysocietiescouldhavesupportedsuchafinancialinvestment,hesuggestedchildren’sbooks,lanternslides(幻灯片)andothermeansofvisualpropagandasuchasexhibitions.
"Arrangementsshouldalsobemadetoholda"PropagandaDay"or"Evening"ineverycountry,townandvillageonthesamedayinordertodrawtheattentionoftheuniversetowhatwearedoing,andalsotothewholeworld"
Aspecial"Co-operators’Day"isnecessaryforthispurpose.Youare,therefore,calledupontorallytotheStandardof"Eachforall,allforeach"inagreatInternationalDemonstrationontheFirstSaturdayinJulynext,whenthefirstorganizedattemptwillbemadeto"broadcast"ourrejoicings(欢庆),ourideals,oursuccesses,andourdeterminationtopursuethemtotheirultimategoal.