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分享B
对于一些小客/新客，我建议可向客人说明我们很乐意随时免费推荐最新潮的产品款式给他们，以吸引更多的客户和生意。但我们又面临负担大数目快递费用的困扰。如果客人愿意为我们分担快递费的话;例如提供到付账号;，将是对我们工作极大的支持。这样我可以多推荐一些有新意的样品给客人。当然，为帮助客人节约快递费，我们推荐新东西给客人都会从实用性考虑，在寄出之前都会通知客人;照片给客人看, 客人看过确定需要后才寄出。我想这种方式对于一些真正有意开拓生意的客户会有一定的效果。而对于那些大客老客，尽管他们每年和我们的生意额很大，我一般还是会出以下这封信件给客户的。
Dear Sirs,
Firstly thank you for your continuours supports in the past years, we wish both business snowballing in the coming years. As per the summing-up made by our financial department in the last half year, the statistics showed that we had a very heavy burden on sample cost, Just as you know, during the past years we supplied the small qty samples to our customer free of charge, in this way, we not only had to pay the samples cost in our factory, but also pay for the postage to express courier, such as UPS, Fedex, however, our profit is getting smaller and smaller, Under the above-mentioned situation, we find it is getting difficult to run business in this way. In order to solve this matter in a reasonable way, we hope our customer could help to share the cost by paying the postage, So could you please inform us your account number of UPS or Fedex or other express by return? So that we could send samples by your account number, while we will supply the samples which are free of charge in normal small quantity as before. We believe this will do favor to develop the business between us, most of our customers is doing in this way now，we sincerely hope it will be also workable to you. Please kindly comment the new way and advise us your A/C no. Thank you for your cooperation. Looking forward to hearing from you soon.
客人收到此信后，就算还是不肯负担邮费，也会不再是随意要样品了。
分享C
虽然应该是根据客户实际情况的不同而灵活掌握，但总的来说，不管生意做不作得成，样品的价值一定要得到客户的认可。
1、大多数的样品，若从单独制作方面来考虑，在生产工艺流程上与批量生产时所耗费的各种资源相差无几。所以，应该说单独打样的生产成本是昂贵的；
2、即使不考虑昂贵的样品生产成本，选择的样品是从流水线或仓库随意挑选的，那么为了促成订单而耗费在样品上的各类成本，费用也一定存在；
3、大多数的国外客户，除了：a、专做样品生意的；b、资信程度较差的；c、贪图便宜的。这些商人之外，几乎每一个诚信的商人，都会考虑样品的各类成本与价值；
4、从国内工厂角度考虑，长期的索取样品，而做不成几单生意，或在实际发生的定单当中根本无法以口头或实际价值上体现样品价值，那么，久而久之，失去的不仅仅是客户，本公司资源，更会失去看之较重的公司信誉；
5、国外客户长期或经常性的索取样品而未下单，虽然有价格，质量，付款方式等等常规及非常规的原因，但在客户选择，供应商选择，样品的索取上，做为贸易公司还是要耗费一些久而久之会积累成开支庞大的费用。
分享D
的确寄样问题是个比较棘手的问题，不寄怕失去潜在客户，寄又怕样品一去无回，并且有些公司的样品价值不菲或对方要量较大时，更是难下决定！我也曾遇到过很多类似的问题！后来我的处理原则：第一，要求对方承担运费，特别是快件！第二，要求对方提供传真或EMAIL，而不仅仅是一个电话，以便有据可查。第三，价值不菲或数量较大时，要求对方付一半样品费。当然如果是长期客户就算了！第四，在发样后定期与其联系，以便确认对方对样品质量或外观或结构不同要求，这才是发样品的目的！
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